Your brand is more than a logo. It’s your customer’s first experience, your voice and your badge of honor. It helps customers to remember you and differentiate you from other businesses. Good logos should be clean and unique to potential customers.
Your brand is more than a logo. It’s your customer’s first experience, your voice and your badge of honor. It helps customers to remember you and differentiate you from other businesses. Good logos should be clean and unique to potential customers. We understand the theory of color, typesetting and design principles and we create logos and brands that stand out, inspire and survive the test of time.
Logos
Developing a great logo is a strange mix of art, science, psychology and a good amount of luck. Your logo is not your brand.
- Your logo only represents your brand.
- Your logo is a visual mark that represents your brand. It allows people needing the service you provide to find you, remember you and differentiate you from a few million other Realtors®.
- While your logo is not your brand, its design and consistent use will affect how your brand will be perceived. A great logo can give you incredible leverage and contribute directly to your bottom line. On the other hand, a lousy one may very well have the opposite effect.
Designing a logo
• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.
From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.