When a potential seller is evaluating a Realtor they will visit your website and “check you out”. This is the best opportunity to set yourself apart from other Realtors.
As part of the selection process they will read your testimonials so make sure they are easy to find. They will look at how many listings you have and possible your Solds to see if you have any success in their area and price range. But if you really want to set yourself apart you should have a marketing page with images of all of the collateral marketing material you will use to sell their home, samples of videos and even signage. Nothing impresses a vendor more than seeing their home in the spotlight.
Here are 4 examples of marketing pages we have created for clients.