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All Posts By

Mike Blaney

Feb 18
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15 Real Estate Marketing Ideas for 2021

By Realtor Marketing

Read an interesting blog post on Renderforest.com with some great marketing ideas. You can read the entire blog post by clicking here.

“No matter if you’re just starting your real estate business or have been in the market for years, you need reliable and practical real estate marketing ideas to showcase your listings and get more leads.

Most real estate agents have learned the hard way that plain descriptions of properties no longer work. If you want your success to last, you’ll need to be more proactive with your business plan and more creative with your advertising.

Statistics show that 92% of buyers use the internet to start their house-hunting journey. Once you learn how to harness the enormous potential of digital marketing, your real estate business will begin its exponential growth.”

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Feb 09
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Alberta Realty Link – Province Wide Website for Alberta

By Website Design, Wordpress

This website has a page for every city, town, village and county in Alberta. A total of 798 pages. We used the WordPress CMS and we have integrated the MyRealPage IDX feed. As Alberta has gone to one real estate board this site is the first to capitalize on the change.

It is a simple concept where the visitor chooses if they want to look at all MLS listings in Southern, Central or Northern Alberta.

Click here to view the website.

Jan 21
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Unique Menu Design For WordPress Websites

By Website Design

If you have a lot of pages with long drop-down menus, there is a better way to display them. Bonnie Looby’s website has 64 lake pages, 18 Community pages and 23 price range pages. With our new menu design, all 105 pages are on one easy to read menu. This menu is accessed by Clicking on Search The MLS.

 

 

Oct 08
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How To Get A (whacko) Google Review Removed

By Testimonials

Great blog post on a website called Gather Up. Click here to read the entire post.  In short here are the steps:

How to flag a review for removal

  1. Navigate to business.google.com, login and locate your business
  2. Select Reviews from the left hand menu
  3. Scroll to the appropriate review and remove any owner response you may have left
  4. Click on the 3 dots in the upper right of the review and select “Flag as inappropriate”
  5. You will be presented with a dialog box noting that the review must violate Google’s content policy. Click Continue
  6. A final dialog box asking what is wrong with this review will be presented. The choices do not match the stated reasons very well so select “Offensive or sexually explicit” and click Report

Because these flagged requests are actively reviewed, there is no need to flag the review multiple times.

Google will email the status of your request

One of the significant advantages of reporting your reviews via the Google My Business Dashboard is that you will receive communication from Google as to the status of the request.

Click here to read the entire post

Sep 17
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Personal Branding: The Complete A to Z Guide to Doing It Right

By Branding

This is a great Infographic created by Placester.com. Read the entire article by clicking here.

“You have to remember that your personal brand already exists. People Google you when they are considering hiring you, or they look for references online when they are thinking about buying from you. If nothing exists, that can have as much of an impact as having the wrong information show up. Just like the clothes you wear, how you communicate, the ideas you share, and the things you create, your footprint in the world represents you regardless of what you think.”

“Your brand is what people say about you when you’re not in the room.”

— JEFF BEZOS

Read the entire article by clicking here.

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Sep 16
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How Much Should Realtors® Spend on Real Estate Marketing?

By Realtor Marketing

Icenhower Coaching and Consulting has written a great article about how much Realtors® should spend on marketing. The rule of thumb for real estate marketing spending is 10% of your GCI (gross commission income). This applies to an individual agent or a team and includes money spent on marketing and lead generation. This is an old, tried and true standard that has been around for years. It still holds true today! The general advice is to hold your marketing budget at around 10% of your GCI.

New to Real Estate?

Icenhower addresses new Realtors marketing budget “If you are just starting off in real estate, your GCI might not be 10%. In fact, you may have no income for the first several months. If your GCI is literally at zero, then you will have no money to spend on marketing. There are things you can be doing that are virtually free, monetarily. That said, you have time to spend. You can knock on doors, you can be in touch with your SOI, and be doing lead generation activities until you begin to make money.”

This article is a good read for all Realtors®.

 

Aug 19
Love2

How to Optimize Real Estate Web Pages for SEO and Improve Rankings in Google

By SEO, Website Design

There is a great post on Wordtracker.com about optimizing web pages. This is a recap, but I recommend reading the post.

Make your URLs read well

Your URL should be readable to a human and make sense. It doesn’t need to be perfect English, but at a glance the content that you would expect to see on the page should be clear. A good test is to see if your URL reflects your page title.

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Aug 08
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Tips For Realtors When Designing a Logo

By Branding, Logos, Realtor Marketing

• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.

From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.

If you hire a freelance designer through an online service or a local company expect to get what you paid for.

You can learn more bu visiting our logo page by clicking here.

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