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All Posts By

Mike Blaney

Jul 14
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The Impact Staging Your Home Has On Your Sale Price

By Open Houses, Realtor Marketing

This was an interesting post by Keeping Current Matters.

  • The National Association of Realtors surveyed their members & released the findings of their Profile of Home Staging.
  • 62% of seller’s agents say that staging a home decreases the amount of time a home spends on the market.
  • 50% of staged homes saw a 1-10% increase in dollar-value offers from buyers.
  • 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.
  • The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

 

May 21
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Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current

May 10
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Google Voice Search Is Changing The Way Buyers Search For Homes

By Blogging, Marketing Strategy, Realtor Marketing

In an article on the Active Rain website written by By citing a study by Bright Local

  • 58% of consumers have used voice search to find local business information in the last 12 months.
  • 46% of voice search users look for a local business on a daily basis
  • 27% visit the website of a local business after making a voice search
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day

Read More

May 07
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MailChimp vs Constant Contact: Which one is better?

By Prospecting, Realtor Marketing

Great post on MailMunch comparing these to Contact Management solutions.

MailChimp and Constant Contact are two of the most popular email marketing service providers .

It can be difficult to decide which one to choose if you’re not familiar with them.

That’s why we are comparing both tools in this post and explaining in full detail what they have to offer.

Features and functionality

Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email marketing.

However, there are some differences that are worth discussing in this chapter.

The article goes on to detail the pros and cons:

Features and functionality

Importing contacts

Read more here.

 

May 02
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A Google My Business Guide For Realtors

By Marketing Strategy, Prospecting, Realtor Marketing

Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.

Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.

With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.

Read More

May 01
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Top 10 Free Lead Generation Ideas for Realtors®

By Marketing Strategy, Realtor Marketing

Like all Realtors®, especially newer Realtors® you depend on leads from a number of sources to build your business. After a number years in business Realtors® typically get about 80 to 90% of their business from people they know (repeat), people they meet and people referred to them, but in the beginning you don’t have the sphere of past clients.

Top 10 Free Lead Generation Ideas for Realtors®

  1. Open houses
  2. Events
  3. Networking
  4. Lunches
  5. Coffee
  6. People you know
  7. Social media
  8. Direct Mail
  9. Door Knocking
  10. Your sphere of influence

Building a real estate business is hard work and you cannot take shortcuts. All of the successful Realtors® have paid their dues and so do you.

 

Apr 30
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Open House Tip # 1 – Sell the House to Buyers

By Open Houses, Prospecting, Realtor Marketing

Home Features Signs

If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?

Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?

If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.

Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.

For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.

Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.

 

Apr 20
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Giant List of 100+ Marketing Stats Reveals What Actually Works

By Marketing Strategy, Realtor Marketing, Social Media

Jeff Desjardins has assembled the definitive marketing stats for almost anything you could imagine. You can read the post and view the Infographic by clicking here. The actual Infographic is too big to post here, but here are some of the highlights. Since writing this post I have come across a similar resource at Uplead.com titled 100+ Sales Statistics You’ll Want to Share with Your Team TODAY. Click here to read the post.

Search:

  • The top five search results for a keyword on Google get 70% of the clicks.
  • Google is responsible for 94% of total organic traffic.
  • 75% of people never scroll past the first page of search engine results.
  • 50% of searches are 4 keywords or longer.
  • The top 5 results get 70% of the clicks.
  • Search engines drive 300% more traffic to websites than social media.

Read More

Apr 08
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5 Marketing Mistakes Realtors® Make

By Marketing Strategy, Realtor Marketing

Making a list of marketing mistakes that Realtors® make was not much different than a list that all businesses are guilty of. The good news is that you can correct or improve in all 5 of these areas without spending any money or even taking a lot of time.

It starts with a plan of the marketing activities for the coming year that will assist you in meeting your financial objectives, help you target your financial and time resources and act as a blueprint for the rest of your career.

1) NO MARKETING PLAN
A marketing plan defines and prioritizes your target audiences, so you can focus your marketing efforts where they will do the most good. It maps out how you are going to find and attract new clients. It reflects the benefits you offer that will be relevant and appealing to your target audiences. Your positioning is the basis for all your communication materials, advertising and contact points—and it can eliminate inconsistencies in your messaging and materials.

• Write out your marketing plan
• Set marketing goals and objectives i.e. add 4 new prospects to your sphere of influence per month.
• Set aside money for a monthly marketing budget – Start with taking 5% of your past year’s commissions.
• Develop a marketing calendar – a to-do list of all your marketing activities with implementation dates and who’s going to do them.

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