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All Posts By

Mike Blaney

Nov 28
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90 Days To Real Estate Success

By Marketing Strategy, Realtor Marketing

Over the past 16 plus years of working with Realtors® I have been part of and seen dozens of different approaches to starting a career in real estate; some successful and some not. Like any business, the most important things when starting as a Realtor® is to have a marketing plan and a budget. Getting your license is the easy part. Creating a viable, sustainable business is where the hard work is required.

I learned a long time ago that it takes about 90 days for any marketing initiative to bear fruit which means whatever is happening in your business today is the result of what you were working on 90 days ago. With that theory in mind, I think you need 90 days to launch or relaunch a real estate career. It is tempting to try and do everything in the first week, but a measured approach with weekly milestones will ensure you’re not missing any key steps, that you are building towards a goal and you are implementing a plan rather than flying by the seat of your pants.

I compiled ideas from many different sources and added my own experience to create this E-Book titled 90 Days To Real Estate Success. It reflects the measured approach I recommend and while the tasks and events are laid out by week, they are not etched in stone. Use this as a guideline to ensure you lay a strong foundation for your real estate business. If you need some help along the way please call Mike Blaney at 604-618-5512 or 1-800-568-8338.

You can view the E-Book using the flip book viewer below. There is an option to download the pdf, but you can also click here for your own pdf copy.

Click the Enlarge button  in the bottom menu for optimum viewing.
Nov 24
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Build Your Own Ubertor Website

By Realtor Marketing, Responsive Websites, Website Design

We think Limelight is the first company to provide a tool for a Realtor to design and build their own website.  The flip book below displays all of the options for a great website. We actually have a website called Limelight Website Options that is a live display of all of these features and you can actually choose all of the components from the Build Your Own Ubertor Website web page, submit the form, get a Photoshop version of the site emailed to you by the next day and on approval we can have the first reveal of your website to you within 24 hours. Or call us at 604-618-5512 or 1-800-568-8338 and we will walk you through the process.

Click the Enlarge button  in the bottom menu for optimum viewing.
Nov 24
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Realtor Branding, Marketing Services and Collateral Marketing Material Booklet

By Branding, Collateral, Direct Mail, Listing Presentations, Prospecting, Realtor Marketing

We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.

Click the Enlarge button  in the bottom menu for optimum viewing.
Nov 17
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Custom Design Your Ubertor Website and Save!!!

By Realtor Marketing, Ubertor, Website Design

You can spend hours looking through our websites on Pinterest trying to identify the options you want on your website or you can visit our Limelight Website Options website to review almost every bell and whistle we offer and place your order for a custom design using our Build Your Own Ubertor Website page.

How does it work?

Limelight Starter websites include the standard following features:

  1. A top masthead or header area
  2. Scenic or real estate related banners
  3. Featured Listings
  4. Call to Action buttons linked to the appropriate pages
  5. Testimonial slider
  6. A widget of your choice
  7. Footer

Click here to learn more about our Starter websites. We have 4 examples on this page, but they are more guidelines than fixed templates.

The Process

  1. Select one of our professionally designed headers (The order form can be viewed by clicking here.)
  2. Choose from our rotating banner options
  3. Pick a call to action style to drive prospective customers to become leads
  4. Pick a featured listing style to showcase your listings!
  5. Pick a testimonial style to showcase what your clients are saying
  6. Choose a footer style that will be seen on every page
  7. Select one widget to enhance your websites’ effectiveness
  8. Enter you contact info and submit your selections and leave the work to Limelight.

You can also use our Limelight Website Features site for larger versions of the widgets and features to help in making your choices. Click here to visit the website.

The order form can be viewed by clicking here.

How do you save?

The first 5 orders receive a 15% discount off the $1299.00 price for a savings of $190.85. You pay only $1,104.15.

Nov 14
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Check Out Our New WordPress Site Maintenance Service

By Responsive Websites, Wordpress

Now that we have more than 50 clients using WordPress websites it is time to offer a formal monthly support service. We have been providing many of the following services at no charge, but the amount of time to monitor all of the sites is starting to cut into our regular business so we  are introducing a WordPress support service for our clients that will formalize the services and provide better access to Limelight.

Our new WordPress Site Maintenance Service includes the following services:

Read More

Nov 05
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NEW Virtual Assistant Service For Ubertor Website Users

By Marketing Strategy, Realtor Marketing, Ubertor

Life as a Realtor® means unpredictable demands on your time and a few things can suffer; listings are late getting on your website, they are not optimized, your open house feature sheet is the MLS sheet and your website is out of date and barely ranking in searches.

Over the last 16 years of working with Realtors® we have helped hundreds of clients by providing the following ad hoc services:

  1. Updating their websites with new content and  photos
  2. Creating eye-catching colour feature sheets for open houses
  3. Creating effective Just Listed and Just Sold postcards
  4. Blogging to improve search rankings
  5. Adding listings that are optimized and have a chance of appearing on page 1 of a search for the address

We know these services are so important to your business that we have bundled everything you need into a monthly package that will free you up to do the important things for your clients. None of these plans are cast in stone so we can custom tailor the services to meet your needs.

Some of the services included are:

  • Updating content on your website as required
  • Listing optimization
  • Branded Open House Feature Sheet
  • Real estate blog posts
  • Stylized listing photo for Facebook and Twitter
  • Search result monitoring

Check out a comparison of the three plans we offer by clicking here.

Check out the Basic Plan by clicking here.

Check out the Regular Plan by clicking here.

Check out the Deluxe Plan by clicking here.

To order click here.

Read More

Nov 02
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Realtor Seller’s Guide – Colour

By Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

Booklet is empty or it doesn't exist.
Nov 02
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Realtor Buyer’s Guide – Colour

By Realtor Marketing

We introduced the black and white version a few weeks ago and have now added a colour option.

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to meet your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available for an hourly fee. Click here for pricing and order form.

Booklet is empty or it doesn't exist.
Oct 15
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How Can a Realtor® Create or Identify Their Brand?

By Branding, Realtor Marketing

How Can a Realtor® Create or Identify Their Brand?

There are five things you need to identify to form your brand.

1. Identify What You Value – Your personal brand is ultimately a reflection of everything you value. So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement.

2. Identify What Makes You Unique – With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. How are you different as an individual? How are you unique? And how are your products and services different? Incorporate this uniqueness into your brand.

3. Identify How You Want To Be Perceived – Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation.

4. Identify Your Specialty – Are you the neighbourhood expert? Are you an experienced real estate investor? If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting.

5. Identify Your Target Market – The goal of branding is to build customer loyalty. As you’re creating your brand, you need to determine your target market and speak directly to them. You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user.

Now Write Down Your Brand

Once you have identified the things that make you unique, you can weave them into a brand identity that will make you stand out from the crowd. You have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions.

By branding yourself, you separate yourself from the crowd and create a greater impact – for you.

You can check out some of our branding work by clicking here or view our portfolio or branding portfolio.

Call us at 800-568-8338 or 604-770-1467 for more information.

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