Our Realtor clients asked us to create a brochure to demonstrate the value of home staging to increase the selling price of the home. Our clients invested a significant amount into the project which is typical of their marketing strategy so the brochure would be used to market them too. Their client’s home did not show well and many of the “before” photos were too extreme to use so we had to find a subtle way to convey the improvements.
The original listing price was $1,279,000 and the actual selling price was $1,455,000 so we had to convey this in 2 pages. We created a feature sheet for the “before” home with the lower price and on the 2nd side we created a feature sheet for the “after” home with the higher price.
While we cannot disclose the cost of the staging and improvements the difference in price was an incredible $176,000 which reflect a huge return on the seller’s investment.
We could not use the actual “before” and “after” photos for each room so we tried to simply convey the overall improvement and how well the home showed after.