New website design for Muskoka Realtor Bonnie Looby. Uses the WordPress CMS. Mobile-ready & responsive. This is a unique site in that we have replaced the traditional scenic or house banners with 8 Calls To Action.
This is a great Infographic created by Placester.com. Read the entire article by clicking here.
“You have to remember that your personal brand already exists. People Google you when they are considering hiring you, or they look for references online when they are thinking about buying from you. If nothing exists, that can have as much of an impact as having the wrong information show up. Just like the clothes you wear, how you communicate, the ideas you share, and the things you create, your footprint in the world represents you regardless of what you think.”
“Your brand is what people say about you when you’re not in the room.”
— JEFF BEZOS
Read the entire article by clicking here.
• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.
From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.
If you hire a freelance designer through an online service or a local company expect to get what you paid for.
You can learn more bu visiting our logo page by clicking here.
SLOGANS AND TAGLINES
I know a bit about this topic and have written a number of blog posts on my original blog, Realtor Marketing and Branding about slogans and taglines that have been read/viewed by more than 283,0o0 people.
Some are a great source of information not covered in this post.
How to uncover the unique brand that sets you apart from all the other honest, hard-working, professional, results-oriented Realtors® out there.
BRANDING
Even if you have never spent a penny on branding you are a brand already.
There’s a lot of confusion about the term “branding.” This list comes from What Language are We Speaking? Understanding the Day-To-Day Jargon of Designers & Printers, care of Unisource Canada, Inc.
A brand promises a result and experience you can count on.
A Brand is intangible – It is the meaning or feelings you associate with a service, company or product. If five people are asked to describe a well-known brand, you may get different descriptions; however, there will be similarities. These similarities are the brand, and they are very powerful.
A Brand is not a logo – A logo only identifies the brand; it is an entry point.
A Brand is not an identity system – An identity system only controls the expression of the brand. Identity systems (often called branding systems) are created to express the brand in a consistent and cost-effective way.
A Brand is not a product – Many people talk about managing their brand, but they really are managing their product. The brand is often the reason we buy the product. People, corporations and countries can have brands.
We will ensure your company’s brand is not only relevant, but consistent, working with you to develop an identity that is recognizable and memorable.
Your Brand Is More Than A Logo
It’s your customer’s first experience, your voice and your badge of honour. It helps customers to remember you and differentiate you from other businesses. Good logos should be clean and unique to potential customers.A company should not only be different, it must be seen as different. Like a musical theme, your brand is the big idea that colours and connects every aspect of communication as well as the cultural identity and appeal of its products, people and services. Given a clear and consistent branding strategy, the value, purpose and energy of a company works in unison for the benefit of all concerned.
According to Wordtracker, the market leader in keyword tracking, these emerging design trends keep your output fresh and up-to-date. Click here for the post.
Another interesting post from artwork abode titled 11 Ways You Can Boost Your Conversions with Banner Design. Click here for the post.
When we create new branding for clients we always provide a document called Visual Identity Guidelines so our clients and printers know how to implement their new look and they can share their logos and branding with other service providers. Here is a sample of what we provide. Click here to view.
You can view a Flip Book of our new Branding Guidelines format below:
Click the Enlarge button 
in the bottom menu for optimum viewing.
We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.