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Branding

Oct 15
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How Can a Realtor® Create or Identify Their Brand?

By Branding, Realtor Marketing

How Can a Realtor® Create or Identify Their Brand?

There are five things you need to identify to form your brand.

1. Identify What You Value – Your personal brand is ultimately a reflection of everything you value. So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement.

2. Identify What Makes You Unique – With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. How are you different as an individual? How are you unique? And how are your products and services different? Incorporate this uniqueness into your brand.

3. Identify How You Want To Be Perceived – Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation.

4. Identify Your Specialty – Are you the neighbourhood expert? Are you an experienced real estate investor? If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting.

5. Identify Your Target Market – The goal of branding is to build customer loyalty. As you’re creating your brand, you need to determine your target market and speak directly to them. You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user.

Now Write Down Your Brand

Once you have identified the things that make you unique, you can weave them into a brand identity that will make you stand out from the crowd. You have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions.

By branding yourself, you separate yourself from the crowd and create a greater impact – for you.

You can check out some of our branding work by clicking here or view our portfolio or branding portfolio.

Call us at 800-568-8338 or 604-770-1467 for more information.

Sep 15
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Realtor Buyer’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Sep 15
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Realtor Seller’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Sep 15
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Realtor Listing Presentation By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Jul 17
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Book Cover Design

By Branding, Design

We designed a website and recently T-Shirts for our client Austiage Soleimani who founded Star Individuality Foundation dedicated to helping the upcoming generation tackle the everyday heard statement of “Just be yourself” with the question that automatically comes after it which is “Who am I?”. The Star Individuality Foundation assists, supports, and motivates the upcoming generation to live a passionate creative and motion-filled lifestyle in order to find their individuality. Austiage has written a book titled “The Mirror Says You’re Be-Yoo-Tiful” and asked Limelight to come up with a simple cover design. See the concepts below. The book will soon be available on Amazon.

https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_01-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_02-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_03-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_04-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_09-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_10-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_07-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_08-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_05-683x1024.jpg
https://www.limelightmarketing.ca/wp-content/uploads/2017/07/Austiage-Soleimani-Book-Cover_Page_06-683x1024.jpg
May 21
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Logo and T-Shirt Design

By Branding, Promotional Item

We were asked by one of our website clients, Star Individuality, if we could design a logo for a T-Shirt which would be sold as a fundraiser.

The Star Individuality Foundation is a 501(c)(3)non-profit FOR purpose organization dedicated to helping the upcoming generation tackled the every day heard statement of “Just be yourself.” with the question that automatically comes after it which is “Who am I?“. The Star Individuality Foundation assists, supports, and motivates the upcoming generation to live a passionate creative and motion-filled lifestyle in order to find their individuality. All proceeds go to support the Star Individuality scholarship fund.

Using the phrase “Imperfect Spells I’m Perfect” we designed a ladies and men’s version. Using the website Represent.com the client uploaded the logos and now they have an online store which they use to market the T-shirts.

About The Cause

The Star Individuality Foundation is a 501(c)(3) non-profit organization with the mission of presenting the upcoming generation with the support they need to find their true selves. Our one goal is to be there to provide the support you need while going through the journey of finding yourself.

The confusion of not knowing who you are affects nearly everyone in our upcoming generation. We are aware this, and we are here to help this is why we provide both financial and emotional support. We understand it is a long, hard, and confusing journey, but that’s why we are here to carry some of that weight on you with you while you are going through this challenging yet liberating journey knowing that once you find yourself, all of the work was worth it.

We believe in YOU. We believe that you deserve to be YOURSELF and NO one else.

We believe in YOUR right to live a life where you take pride in who you are.

Apr 03
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Top 50 Branding Companies & Agencies in Vancouver, Canada 2017

By Branding, Design

A recent study of Vancouver Branding companies and agencies by Akihiro Nomura, an SEM/Digital Marketing Specialist at My Loud Speaker has Limelight Marketing tied for 15th with Blast Radius.

The study ranks the 50 companies in order of their monthly Google search volumes using Google Keyword Planner. “For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection of how good they are at gaining exposure for themselves or that they’ve simply been in business for a long time.”

Akihiro writes “I would say that there are 2 types of branding out there: Marketing-led branding vs. Design-led branding. Marketing-led branding goes far beyond just a logo or website. It pushes past typefaces and colours. Your brand is how your audience perceives you. It’s their first impression of you.  Through branding, you have the power to tell your story in a way that makes a memorable impact. Our agency gets real results by taking an authentic approach and beginning with a creative strategy.”

At Limelight Marketing we are definitely a Marketing-led agency. Check out our Portfolio and Testimonials as proof.

“Branding can be an arduous, soul-searching and highly philosophical process. And although it’s a process filled with seemingly subjective decisions, we’ve noticed that companies that have a strong idea of their vision, mission and values, tend to be able to build the strongest brands.  These companies have marketing-led branding.  Their goal is to have all their materials reflect one common goal and message.”

“The flip side of the coin is Design-led Branding. This is where clients want to make their blog, brochure or website ‘cool’, ‘modern’ and ‘fresh’. While this is still strategic, it’s priority isn’t to reflect the brand’s marketing message, rather to focus on the aesthetic look”

Aug 31
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Realtor® Item of Value – Magnetic Football Schedules

By Branding, Prospecting, Realtor Marketing

Are you looking for an item of value that will be top of the mind for at least 5 months for at least half of the adults in a family? How about a 7″ wide by 4.3″ branded fridge magnet with the game schedule for the football team of your choice? And they only cost $0.89 each.

 

Football Shaped Fridge Magnet

 

Get more details by clicking here.

  • New die-cut football shape!
  • 1-team format
  • Pro or College Division I Schedules available
  • Pro team schedules feature game times, college schedules do not
  • 100% magnet coverage on the reverse
  • Mails for 1 oz. (first class postage)

 

Apr 24
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Realtor Personal Infographic

By Branding, Marketing Strategy, Realtor Marketing

Do you have a personal brochure you can provide new clients or give out at open houses? If not, think about a Personal Infographic where you convey almost all of the important information about you on a single page.

In addition to having all of your contact information, it allows you to highlight achievements, give a bit of  personal and professional background about yourself and highlight why people should work with you.

Below is a mock-up of my personal Infographic (the Awards and Achievements are examples only), but for only $99.00* we can create a customized Infographic for you.  Complete the form below to get started.

*Limited time offer.

LAYOUT-CS6a

Feb 07
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Ubertor Website Makeover and Update to Responsive

By Branding, Mobile Websites, Responsive Websites, Ubertor, Website Design

We were asked by the Cody Team to update their Ubertor website to a Responsive design that would render perfectly on iPhones, iPads and other handhelds. They also wanted a true mobile site to improve their search engine results.

As part of the makeover we designed a new logo for the team that was more contemporary and easier to add to marketing material.

At the same time we integrated the CREA DDF feed to add more listings to their website and make it more useful to visitors. A top menu on each page allows easy clicking from area to area.  On the home page we added an interesting map with mouse over effect to draw attention to the different areas. The website also has a testimonial slider to showcase what their clients are saying. We also reformatted every page to make them all uniform and  the Active listings page has cool icons.

 

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