A while back we wrote an E-book titled How to Make Real Estate Direct Mail More Effective.
What are the top 3 ways to improve the effectiveness of your direct mail program?
#1: Use Headlines That Grab Attention
#2: Scheduling
#3: Mix it Up
Click here to download the E-book. How to Make Real Estate Direct Mail More Effective
We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.
in the bottom menu for optimum viewing.
Happy Grasshopper, the leader in email marketing for real estate professionals, today announces the results of its 2016 Homeowners Survey to determine how current homeowners find a real estate agent and what type of relationship they prefer to have with them.
Direct mail is the oldest form of direct marketing and has endured and prospered in spite of the advent of the internet and email. No other form of direct marketing makes the same impression on customers as a targeted, well-designed direct mail piece.
Does it work? Think back to the last time you wanted to replace your roof or thought your car needed an oil change. Did you find yourself more attentive to the “junk mail” in hopes of finding a service provider? Maybe a discount coupon you could use? It is the same with real estate direct mail. If 7% of people move each year and you mail 1,000 pieces then 70 recipients are hyper-sensitive to real estate direct mail in their search for a Realtor.
A study* some years ago from the U.S. Postal Service showed that when customers are retrieving and reading their mail – a period of time known as “the mail moment” – they are highly focused and attentive to the contents of their mail. This daily ritual provides a unique opportunity for Realtors to get their messages read. A direct mail piece with personalization and colour makes it a high-impact form of direct marketing, helping you take advantage of the “mail moment” and spur customers into action.
