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Marketing Strategy

Apr 19
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Should Realtors® Use Video to Market Their Listings?

By Marketing Strategy

While all real estate markets are different and the type of real estate you sell may influence your decision, but here are 3 links to studies that make using video a smart move.

73% of homeowners say they are more likely to list with an agent who uses video (NAR)
403% more inquiries are driven from listings with video (NAR)
51% of home buyers use YouTube as their number one destination for a search (NAR)

Remember that your use of videos is more about marketing you and making your marketing stand out versus selling the house. However, videos expand the market area for your listing.

Jun 21
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Sponsoring Golf Holes For Realtors®

By Advertising, Marketing Strategy, Realtor Marketing

I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?

I like the idea of the sponsor actually sitting at the hole – in person. Then make it fun for the golfers.

  1. Set up a couple of croquet wickets as a putting course on the tee and have the teams “putt through” while they wait to go.
  2. Take a video, digital photo or Polariod photograph of the foursome and ask for their email address so you can send it to them. Or play the video at the banquet.
  3. Mail them a framed photo.
  4. Have each foursome drive marshmallows or cotton swabs while they are waiting. Farthest drive gets a prize from you–visor, club cover, etc.

Imagine the impact you would make over just having a sign.

Jun 10
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Google My Business Tips

By Marketing Strategy, Realtor Marketing

There is a great article and the infographic below provided by www.fobtoronto.ca . Here is an excerpt. You can read the rest of the article by clicking here.

Google MyBusiness Tips to grow your search engine optimization and ranking on Google Maps. Stay ahead of the competition with our infographic about GMB. Follow these DO’s and DONT’s when improving your ranking on Google. Google is the most used search engine in the world. It is important to learn how to rank higher as your business grows if you want to improve.

Be sure to follow the Google MyBusiness guidelines to avoid problems and improve your position on Google: https://support.google.com/business/answer/3038177?hl=en

Your customers will notice if you are ranking high on Google and you do not want your competitors to be higher than you. If you follow all of these Google MyBusiness tips, your business will do better in the long run!

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Jun 07
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Top Branding Tips for Realtors®

By Branding, Marketing Strategy, Realtor Marketing

How to uncover the unique brand that sets you apart from all the other honest, hard-working, professional, results-oriented Realtors® out there.

BRANDING

Even if you have never spent a penny on branding you are a brand already.

There’s a lot of confusion about the term “branding.” This list comes from What Language are We Speaking? Understanding the Day-To-Day Jargon of Designers & Printers, care of Unisource Canada, Inc.

A brand promises a result and experience you can count on.

A Brand is intangible – It is the meaning or feelings you associate with a service, company or product. If five people are asked to describe a well-known brand, you may get different descriptions; however, there will be similarities. These similarities are the brand, and they are very powerful.

A Brand is not a logo – A logo only identifies the brand; it is an entry point.

A Brand is not an identity system – An identity system only controls the expression of the brand. Identity systems (often called branding systems) are created to express the brand in a consistent and cost-effective way.

A Brand is not a product – Many people talk about managing their brand, but they really are managing their product. The brand is often the reason we buy the product. People, corporations and countries can have brands.

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Jan 15
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How Top Agents Are Using Review Sites To Grow Their Business

By Marketing Strategy, Prospecting, Realtor Marketing

Realtor reviews on social media leave a lot to be desired. Not only is every agent sporting a nearly perfect five stars on Facebook, but for realtors, acquiring leads from their friend list is a near-impossible endeavour. This is why social media marketing is a pay-to-play game, but it doesn’t guarantee any sales.

Realtor review sites are changing the game in terms of how buyers and sellers find their agents, and how agents get leads.

Along with peer recommendations, review sites like Yelp and Rate-My-Agent.com are where most people start their search for realtors in a new area, a new property type, or when first getting into the market. A survey by BrightLocal found, 76% trust online reviews as much as recommendations from family and friends.

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May 21
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Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current

May 10
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Google Voice Search Is Changing The Way Buyers Search For Homes

By Blogging, Marketing Strategy, Realtor Marketing

In an article on the Active Rain website written by By citing a study by Bright Local

  • 58% of consumers have used voice search to find local business information in the last 12 months.
  • 46% of voice search users look for a local business on a daily basis
  • 27% visit the website of a local business after making a voice search
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day

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May 02
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A Google My Business Guide For Realtors

By Marketing Strategy, Prospecting, Realtor Marketing

Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.

Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.

With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.

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May 01
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Top 10 Free Lead Generation Ideas for Realtors®

By Marketing Strategy, Realtor Marketing

Like all Realtors®, especially newer Realtors® you depend on leads from a number of sources to build your business. After a number years in business Realtors® typically get about 80 to 90% of their business from people they know (repeat), people they meet and people referred to them, but in the beginning you don’t have the sphere of past clients.

Top 10 Free Lead Generation Ideas for Realtors®

  1. Open houses
  2. Events
  3. Networking
  4. Lunches
  5. Coffee
  6. People you know
  7. Social media
  8. Direct Mail
  9. Door Knocking
  10. Your sphere of influence

Building a real estate business is hard work and you cannot take shortcuts. All of the successful Realtors® have paid their dues and so do you.

 

Apr 20
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Giant List of 100+ Marketing Stats Reveals What Actually Works

By Marketing Strategy, Realtor Marketing, Social Media

Jeff Desjardins has assembled the definitive marketing stats for almost anything you could imagine. You can read the post and view the Infographic by clicking here. The actual Infographic is too big to post here, but here are some of the highlights. Since writing this post I have come across a similar resource at Uplead.com titled 100+ Sales Statistics You’ll Want to Share with Your Team TODAY. Click here to read the post.

Search:

  • The top five search results for a keyword on Google get 70% of the clicks.
  • Google is responsible for 94% of total organic traffic.
  • 75% of people never scroll past the first page of search engine results.
  • 50% of searches are 4 keywords or longer.
  • The top 5 results get 70% of the clicks.
  • Search engines drive 300% more traffic to websites than social media.

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