Do you want a way to capture leads from potential sellers? Use a Landing Page.

When you send direct mail out or have a newspaper ad do you ever wonder if anyone is responding? What if you had a Call to Action asking if they are interested in knowing what their home is worth and they could go to a webpage like afreehomeevaluation.com/your-target-area and that page has:

1. Your branding
2. Content about your home evaluation methodology
3. A Contact Form

Well now you can.

We have launched a new website with Lead Capture pages for any area in North America which you can register for your exclusive use for the period you contract for and all leads that are generated go directly to you. We will take care of all of the branding and provide stats on total visitors to the page. All you have to do is advertise the link on all of your:

• marketing material
• direct mail pieces
• open house flyers
• collateral marketing material
• newspaper ads
• and other advertising mediums

When they visit your landing page it will have a heading like:

Receive an Accurate Assessment of the Value of Your Home

Fill out the form below to receive a personalized report of the current value of your home.

Your photo, branding and Social Media links will be clearly displayed and we can add other links to your website (within reason). The form is short and simple to complete encouraging potential sellers they can trust you with their information.

Fee Schedule For Landing Pages

• The monthly fee per area is $29.00 with a 3 month minimum contract. One area x $29.00 x 3 months = $87.00 / quarter
• If you buy 3 areas there is a 15% discount. Three areas x $29.00 x 3 months – 15% discount = $221.85 / quarter
• An annual subscription for one area is $299.00. A savings of $49.00.
• An annual subscription for three areas is $762.45. A savings of $124.95 compared to option 2 above paid quarterly.

What Are The Alternatives to a Limelight Landing Page?

If you could identify a great domain name and buy it you can add and hide a Landing Page on your own website, but domain names are hard to find and setting up a Landing Page takes time an money. Let us do the work, the marketing and the tracking.

Do Landing Pages work?
The payback will be proportional to the number of people exposed to the link so if you subscribe it should be in concert with a plan to advertise the link. We will also optimize your page and hopefully attract visitors too. After 3 months you can choose to renew or cancel, but you will have the satisfaction of having tried a proven method of building a database of sellers and tracking your success.

I am a fan of “lumpy” direct mail as long as it is part of at least a 12 month contact strategy. Lumpy mail is something three dimensional and mailed in an envelope that can be used every 3rd or 4th mailing; not every time. The photo above is an example or lumpy direct mail that I received in the mail the other day. It is from a pen company. They used an over sized envelope, had fake handwriting and it had a pen in it. The “Word of Advice” was intriguing and the order form was personalized and I did not need a credit card. A perfect lumpy direct mail piece.

The whole idea of mailing your sphere of influence is the 4 R’s:

1. Reactivate dormant clients
2. Retain clients
3. Build Referrals
4. Build repeat business

What kind of lumpy mail?

• Postcards with restaurant directories (add a plastic fork)
• Memo pads
• Personal memo pads (with their name on it)
• Carry All Tote Clip
• Keychains
• Calendars
• Newsletters (add a plastic monopoly house)
• Market Updates (add a pen)
• Magnifier (rectangular credit card size)
• Area map (free from City Hall or Visitor’s Bureau sometimes)
• Tickets to an event
• Keychain token for unlocking grocery carts
• 9 volt battery for smoke detectors (check with the post office first)

You get the idea. People appreciate the time and effort you put into the mailing and the next time someone mentions real estate or your industry, BAM, your name comes to mind.

Real Estate Marketing Strategies

A Six Step Marketing Process for Realtors

Whether you’re opening a new office, planning to expand, or just looking for a way to improve your current marketing, this systematic approach is a good place to start.

1. Analyze your current situation. What is your current market position? How does that compare to your competitors’ position? What are you doing to set yourself apart?

2. Identify your target market. What characteristics do many of your clients share? For example, what is the income range of the buyer group you usually serve? In what ways, if any, do you want to alter your marketing approach to reach buyers in another price range?

3. Select objectives and strategies. What objectives do you need to meet to fulfill your vision and achieve the market position you want?

4. Determine position strategies. How can you differentiate yourself from your competition in the perception of prospects?

5. Decide how to use the Marketing Mix to gain a USP (Unique Selling Proposition). Which of the 4Ps will you use to achieve your objectives?
The 4Ps are:

• Product (or Service). Professional photography, a video open house, setting up staging, or a unique property brochure are all great offerings.
• Place. Do you live in the neighborhood you’re targeting? Have you been a lifelong resident of the area?
• Price.
• Promotion. How does your marketing set you apart from competitors? Does your website get 5,000 hits a month? Do you send just listed flyers to residents in the area. Do you have an active Social Media or strong neighbourhood presence? A strong marketing program is key in good promotion.

6. Establish mechanisms for tracking results or the market. How are individual promotions working? Is the overall marketing strategy enabling you to reach your goals?

All Realtors come to us looking for more leads. Never an overnight process, active lead generation requires consistency and a strategy. I recommend my clients to make a Business Plan for the year. This includes Sales Goals, Marketing Strategy, Marketing Budget, Brand Identity and Client Retention.

1. Sales Goals

Having a target number of closes is a great way to stay motivated. Make a reminder in your office to remind you daily and keep you on track.

2. Marketing Strategy

Is your website modern and well structured? Don’t underestimate the power of Google. Although most of your clients come through relationship building, the internet is an unlimited tool for lead generation. Having optimized listings that are on Page 1 will bring more buyers to your site. Build rapport with a website that sets you apart.

Is your listing presentation well designed, and concise? Get your message across clearly with a good representation of your marketing materials.

Direct Mail is still relevant, although I would not recommend it to be your primary investment. The major benefit is Brand Recognition. If you have a small target area, then sending quarterly updates builds trust and will make your name remembered.

Email marketing is invaluable and should be a cornerstone in your strategy. Send new listings and market updates to the leads acquired from your website. Email newsletters will also direct traffic to your website, benefiting your search ranking.

Has your site been optimized for search engines? We often have Realtors come to us after working with another company wondering why they are on page 10 on Google. When you pay for site design, SEO is often not included. Adding custom page titles and descriptions to every page is essential to improving your ranking.

3. Marketing Budget

How much are you willing to budget on marketing every month? Will it be a percentage of every sale?

4. Brand Identity

Keep your brand fresh and consistent across all mediums. Social Media, Email Stationary, Marketing Materials etc.

5. Client Retention

Keep an address and email list of past clients and contact them regularly with a personal letter. Set yourself apart by sending something personal like a small gift card or redeemable voucher at a local cafe.

We have experience in the real estate industry for more than decade. Marketing top tier producing Agents across North America has allowed us to become second to none. We are strategically bold and have a fresh and forward thinking approach. We will help you get the market response you are looking for with a strong Marketing Plan. Marketing is an investment in your business and your success.

A good marketing strategy provides specific goals and can include:

• a description of the key target buyer/end user
• competitive market segments the company will compete in
• distribution channels
• the unique positioning of the company and its products versus the competition
• the reasons why it is unique or compelling to buyers
• price strategy versus competition
• marketing spending strategy with advertising and promotion
• possible research and development
• market research expenditure strategies

An overall company marketing strategy should also:

• define the business
• position the business as a leader, challenger, follower, or niche player in the category
• define the brand or business personality or image that is desired in the minds of buyers and end users
• define life cycle influences, if applicable