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Realtor Marketing

Apr 27
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How to Create a Real Estate Video in 5 Easy Steps

By Realtor Marketing

Keeping Current Matters has published an excellent blog post providing 5 steps for making a real estate e video. Click here to read the post.  From their post:

Ready or not, video is quickly taking over the world of real estate.

From listing tours to personalized emails, there’s no doubting just how important and effective it can be for communicating with your sphere.

In fact, new real estate video statistics show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

For most agents, the hardest part of video is knowing where to start. Which is why we made it easy to create your own real estate videos in just 5 simple steps.

Lights. Camera. Action!

Mar 15
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Website Makeover For the Walker Ottawa Real Estate Team

By Realtor Marketing

We are excited to unveil a website makeover for Walker Ottawa that will start a trend in 2022. What’s new? No drop down menus. Why? Because our studies have shown that visitors go not go back to the main menu and visit every sub-menu. By extending the page the visitor is exposed to all of the content increasing the time spent on the site and a better chance to make a good impression.. We also used a lot of images and created defined rows of information.

Check out our portfolio of other websites and collateral marketing material we have designed. https://www.limelightmarketing.ca/our-portfolio/

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Apr 14
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Social Media 101: The Ultimate Guide to Growing Your Business with Social Media Marketing

By Realtor Marketing

This is a great explanation of how to grow your business using Social MediaWritten by Elizabeth Mongillo of Interrupt Media. Here is a link to the page. I highly recommend you read through the post.

Table of Contents

Key Social Media Terms You Need to Know

How to Get Started With Social media

Basic Rules of Posting

The Best Social Platforms for B2B and B2C

The 6 Key Social Media Platforms to Grow Your Business

YouTube

LinkedIn

Facebook

Twitter

Instagram

TikTok

Conclusion

 

Feb 23
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90 Days to Real Estate Success For New and Experienced Realtors®

By Prospecting, Realtor Marketing

Over the years working with new Realtors® I notice there was no roadmap to ensure they covered all the steps to be a successful Realtor® so I broke down all of the tasks, prioritized them and added a recommended time frame.

Click on this image at the bottom of the slide show to increase the size.

 

Click here for a pdf version.

Feb 18
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15 Real Estate Marketing Ideas for 2021

By Realtor Marketing

Read an interesting blog post on Renderforest.com with some great marketing ideas. You can read the entire blog post by clicking here.

“No matter if you’re just starting your real estate business or have been in the market for years, you need reliable and practical real estate marketing ideas to showcase your listings and get more leads.

Most real estate agents have learned the hard way that plain descriptions of properties no longer work. If you want your success to last, you’ll need to be more proactive with your business plan and more creative with your advertising.

Statistics show that 92% of buyers use the internet to start their house-hunting journey. Once you learn how to harness the enormous potential of digital marketing, your real estate business will begin its exponential growth.”

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Sep 16
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How Much Should Realtors® Spend on Real Estate Marketing?

By Realtor Marketing

Icenhower Coaching and Consulting has written a great article about how much Realtors® should spend on marketing. The rule of thumb for real estate marketing spending is 10% of your GCI (gross commission income). This applies to an individual agent or a team and includes money spent on marketing and lead generation. This is an old, tried and true standard that has been around for years. It still holds true today! The general advice is to hold your marketing budget at around 10% of your GCI.

New to Real Estate?

Icenhower addresses new Realtors marketing budget “If you are just starting off in real estate, your GCI might not be 10%. In fact, you may have no income for the first several months. If your GCI is literally at zero, then you will have no money to spend on marketing. There are things you can be doing that are virtually free, monetarily. That said, you have time to spend. You can knock on doors, you can be in touch with your SOI, and be doing lead generation activities until you begin to make money.”

This article is a good read for all Realtors®.

 

Aug 08
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Tips For Realtors When Designing a Logo

By Branding, Logos, Realtor Marketing

• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.

From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.

If you hire a freelance designer through an online service or a local company expect to get what you paid for.

You can learn more bu visiting our logo page by clicking here.

Jun 22
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Open House Tips for Realtors®

By Open Houses, Prospecting, Realtor Marketing

I have written before about open houses and while I cannot speak for every city, every market, every country and every price range I can’t imagine why a Realtor would not hold an open house.

To be fair and balanced in this blog the arguments against open houses are usually:

  1. Open houses rarely sell houses. (see next paragraph)
  2. Open houses benefit agents. (exactly why you should have them)
  3. Open houses are a security risk. (the best reason I must admit, but handled at the end of this post)
  4. Open houses attract neighbours and browsers. (who want to have their friends buy your house!)

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Jun 21
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Sponsoring Golf Holes For Realtors®

By Advertising, Marketing Strategy, Realtor Marketing

I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?

I like the idea of the sponsor actually sitting at the hole – in person. Then make it fun for the golfers.

  1. Set up a couple of croquet wickets as a putting course on the tee and have the teams “putt through” while they wait to go.
  2. Take a video, digital photo or Polariod photograph of the foursome and ask for their email address so you can send it to them. Or play the video at the banquet.
  3. Mail them a framed photo.
  4. Have each foursome drive marshmallows or cotton swabs while they are waiting. Farthest drive gets a prize from you–visor, club cover, etc.

Imagine the impact you would make over just having a sign.

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