SEO is the art and science of “organically” improving the ranking of a website in search engine results. Organic optimization is the key to working within the guidelines of the major search engines to ensure your website adheres to the rules of the latest search engine algorithms. While no one knows exactly what the algorithm looks for, from experience we know what is most effective and what not to do.

You may have been approached by SEO experts guaranteeing a page 1 result, but this claim is just not possible or everyone would be on page 1. Generally they employ “black hat” techniques such as irrelevant back links and posting press releases on directory websites that can sometimes move your rankings temporarily, but it is not sustainable. This is especially true since the last two Google algorithm updates in 2013 code named Panda and Penguin.

One of the primary focuses of any site promotion campaign is website optimization. By optimizing a website we make changes that increase your site ranking with the major search engines. Our optimization focuses on the following:

• Maximizing the number of web pages included in the search engines
• Improving the position rankings of these pages for their respective keywords
• Increasing the incremental traffic to the site from search engines

Our success in achieving optimum visibility, traffic and return on investment for our clients is attributed to:

• The ‘keyword’ planning process
• A keen understanding of the ever-changing search engine algorithms
• Vigilant monitoring of results and site adjustments, as needed