I think this question is one of the most asked by Realtors and one of the hardest to answer, but this report titled Is Social Media Worth the Time Investment by Gill South for Inman News is the most enlightening.
Key Takeaways
- Agents are, at times, damaging the reputation of the real estate industry with their haphazard and sometimes alienating social media activity.
- More than 35 percent of brokerages are not supporting their agents with their social media strategy.
- Agents are criticized for being boastful, too personal, too impersonal and for posting too many listings on social media.
- Facebook is the most important social media platform for real estate professionals followed by YouTube, LinkedIn and Instagram.
Click here to read the full report or click here for a pdf version.
Here is a sample of the data the report uncovers:
